New World Artists, Exclusive Booking Agents for Allday, who is leading a new era in Hip Hop for Australia across the world.
Having dropped out of art school to focus full time on music, he successfully lived off stolen sachets of microwave rice for months on end. Oh, and managed to drop multiple mixtapes, slide into triple j’s world famous Hottest 100 Poll with ‘So Good’, debut an EP at #1 on the AIR chart (and #18 in the ARIA Charts), and play a whole bunch of sold out shows and festivals around Australia.
Which brings us to 2014, where the first two singles from Allday’s debut album, ‘Right Now’ and ‘You Always Know the DJ”, have found a place on the airwaves and into the hearts of many. Sold out national tours, supports for Lily Allen, and huge festival spots have ensued.
Allday’s debut album “Startup Cult” is a blend of broad influences and personal stories. Thousands joined the cult and helped Allday debut at #3 on the ARIA Album Charts, and #1 on iTunes Hip Hop Charts. A massive national tour sold out within days, months ahead of the shows themselves.
The album was nominated at the AIR Awards as one of the best hip hop releases of the year, and won the hip hop category at the Fowler’s Live Awards. With a swag of summer festivals to come, US College Radio picking up on Allday and the album hitting the CMJ charts, Allday’s cult is spreading far…
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