New World Artists, exclusive booking agents for Ninajirachi

Ninajirachi – née Nina Wilson – has been inspired by the fantastical for as long as she can remember. “Nature, fantasy, science fiction, ideas of occult and magic – those things make me feel so inspired and alive,” says Nina. “I want to recreate that for other people so that they can have that same experience.”

Fantasy worlds and the natural world are awe-inspiring in equal measure for Nina – and that surprising confluence of influences shows up headily in her music, which incorporates a rich tapestry of experimental soundscapes, frenetic 8-bit inspired hooks, and melodic lines as sweeping as the sky and sea.

At age 16, Nina left her small beach village and took a fortuitous trip to Sydney that would alter the course of her entire career. She spent a week volunteering at FBi Radio, immersing herself in new sounds and getting exposed to artists like SOPHIE, Grimes, Holly Herndon and Iglooghost for the first time. Around one year later, Nina met Nina Las Vegas at a Diplo event – and everything changed.

Ninajirachi signed to Nina Las Vegas’s label, NLV records, and began releasing a series of singles, EPs and mixtapes that earned her widespread critical praise and touring accolades with artists like Charli XCX and Cashmere Cat. She was deemed an artist to watch by Billboard Dance, her ‘True North (Deluxe)’ EP was named one of The Atlantic’s top 10 albums of 2021, and her debut full-length project ‘Second Nature’ earned her the cover of NME Magazine and led EDM.com to declare her Top Producers of 2022.

Most recently, Nina released her ‘4x4’ EP in late 2023. “‘4x4’ was a conscious effort to make club dance music again,” says Nina, who describes her previous project ‘Second Nature’ as “more experimental” and a departure from her signature club-focussed sound.

“Once COVID ended and touring resumed, I was inspired to make music for my shows again – before Second Nature, all of my biggest songs were dance songs,” says Nina. “When I was making ‘4x4,’ I was listening to the music that made me want to be a producer in the first place – hard dance, electro house, progressive house, trance, – I loved EDM when I was a kid before I had done any touring, before I knew the context for which it was really made.” This return to form earned Nina international acclaim from the likes of NME, Crack Magazine, Rolling Stone Australia and Billboard, who said ‘4x4’ “highlights her mastery of productions that balance effervescence, bounce, heft and style.”

As Ninajirachi continues harnessing the naturalistic and the futuristic through sound, art, and feeling, the stage is set for her to build an even bigger, more mystical musical world – and bring the rest of us along for the wild, untamed ride.